iMARKA is a research group in applied marketing that specializes in the study and implementation of marketing and communication across sectors such as tourism, media, fashion, and the food industry. It combines academic research with knowledge transfer.

The group has extensive experience in both national and international research projects. It maintains a strong network of contacts with universities in Spain, North America, Latin America, and Europe, enabling active collaboration in global initiatives. iMARKA is a member of the XESCOM Network for Communication Management and is responsible for editing and publishing the academic journal Redmarka: Journal of Applied Marketing.